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Restaurant ordering platform Future Ordering raise 3.5 MEUR for global expansion


Brightly Ventures and Bonnier Ventures invests 3.5 MEUR in Future Ordering. Also existing investors Fort Knox Förvaring and Partnerinvest Norr is also participating in the round. The company has developed a cloud-based platform for online ordering, via app and self-ordering kiosks for larger restaurant brands. The funding will allow for global expansion and to double the team.

The Future Ordering platform enables ordering online, via app and self-ordering kiosks seamlessly integrated with the restaurants Point of Sale system. Founded in Sweden 2016, the company has grown consistently and attracted restaurant brands such as Max Burgers and Circle K. Future Ordering employ a team of 40 and expect to double in size within two years with offices also outside of the European markets.

Future Ordering have in collaboration with its highly innovative customers positioned itself in the forefront of innovation and digital transformation of Food and Beverage.

“Our customers are considered world-leading within digitalization of the restaurant industry. “, says Andreas Stormvinge, CEO, Future Ordering.

The pandemic has forced restaurant brands to fast-forward their digitalization plans and Future Ordering have made it possible for its customers to remain open during the global crisis.

“We see a deeply passionate team with a highly scalable platform that enables restaurants to increase revenue, throughput, efficiency and to offer new ordering channels as a response to new customer behaviours. Adopting digital ordering and serve customers faster and better by keeping up with their changing expectations and desires will be key to survive and thrive in the global restaurant industry,” says Kerstin Cooley, Managing Partner, Brightly Ventures.

The funding will be used for global expansion as well as continued R&D around data/AI. Future Ordering will use data to enable contextual food recommendations, relevant marketing, and more efficient restaurant operations.

“The restaurant of the future is powered by data. This is where we can add both capital and know-how from our background within the media industry that became data-driven at an early stage.” says Matti Zemack, CTO at Bonnier Ventures.

Andreas Stormvinge
CEO, Future Ordering
+4670 519 30 60

Emelie Telander
CMO, Future Ordering
+4676 118 30 60
Future Ordering

Kerstin Cooley
Managing Partner, Brightly Ventures
+4670 544 43 22

Matti Zemack
CTO, Bonnier Ventures
+4670-513 75 96

Future Ordering is a digital ordering platform for global restaurant brands. Based in Stockholm, Sweden, Future Ordering is working to disrupt the industry. The company is today powering some of the most profitable and innovative restaurant chains and are deployed across 10 countries running millions of transactions per month. The customer base includes companies such as Circle K, Europe and Max Burgers.

Brightly Ventures is a Stockholm-based early stage Nordic venture firm supporting entrepreneurs with bright ideas and bold ambitions. We are a group of founders and company builders with extensive experience in helping entrepreneurs achieve their full potential. Our passion lies in finding and supporting those exceptional teams and game changers that transform industries through technology, and push the world forward.

Bonnier Ventures is the venture capital arm of Bonnier Group, and targets significant minority shareholdings in technology businesses in the early stages of scaling up, typically making initial investments around SEK 15-60 million (USD 2-6 million). Bonnier Ventures works closely with their portfolio companies and provides active support as they scale up. The portfolio currently includes 16 companies such as Acast, Natural Cycles and

Brightly Ventures is backed by The Swedish Venture Initiative. The Swedish Venture Initiative is an initiative created by cooperation between Sweden and the European Investment Fund and financed under European Structural and Investment Funds.

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